Posts tagged "campaigning"

Tilly Williams
Tilly Williams

By Tilly Williams

7 things to consider when communicating about welfare

You may have seen mine and Paul’s previous blogs about our campaign to soften public attitudes towards welfare, so that political parties will feel less emboldened to implement further cuts, and will work towards improving the system going forward.

We’ve just finished our second pilot of the campaign. We learnt from our target audience and applied some behaviour change theory to our campaigning approach. Here’s seven things we’ve learned (in no particular order).

        

Be authentic

The public can tell when … MORE...

Tom McCarthy
Tom McCarthy

By Tom McCarthy

Swipe right for more affordable homes: why Shelter put a brick on Tinder

When Boris Johnson came on stage at the 2014 Conservative party conference brandishing a brick, claiming “you shall not be alone”, it got us thinking.

Bricks aren’t solitary creatures. They should be cemented together into new homes, to solve the housing shortage. But without politicians building enough of those, they’re stuck sitting by themselves.

So we thought, what better way to find a mate for a single brick – and highlight the issue to some of the young people directly … MORE...

Robbie de Santos
Robbie de Santos

By Robbie de Santos

Action for renters?

I like the idea of people power – people on their own or coming together to resolve issues in the market. It’s something we hear a lot of at Shelter – we get sent lots of suggestions to help tenants make educated choices, such as tenant training and tripadvisor-style websites.

But until recently, examples of real hands-on private renters campaigning were few and far between, save for the likes of longstanding groups in Brent, Camden, Scarborough and BlackpoolMORE...