Home ownership is popular for a reason: renting in England is a poor alternative

Two weeks ago we launched our ‘Bank of Mum and Dad’ campaign, which is the latest in our efforts to highlight the increasing numbers of ‘Generation Rent’ priced out of home ownership in England. As our spokespeople did the media rounds on TV and the radio, you might have noticed them – as I did – being asked a pointed question by journalists: why is this even a problem?

Interestingly, this is one that is coming up with increasing regularity. … Read more