The ‘on your side’ question

With the main parties due to publish their manifestos next week, politicians of all stripes are in overdrive trying to catch the attention of voters across the country. But this raises an interesting question: what judgements help people decide how to vote?

Most pollsters will tell you that people don’t generally vote on detailed policy per se – but rather the overall ‘sense’, or values, that those policies help communicate; how a party ‘smells’. Of course details matter, but so … Read more