7 things to consider when communicating about welfare

You may have seen mine and Paul’s previous blogs about our campaign to soften public attitudes towards welfare, so that political parties will feel less emboldened to implement further cuts, and will work towards improving the system going forward.

We’ve just finished our second pilot of the campaign. We learnt from our target audience and applied some behaviour change theory to our campaigning approach. Here’s seven things we’ve learned (in no particular order).

        

1. Be authentic

The public can tell … Read more