7 things to consider when communicating about welfare

You may have seen mine and Paul’s previous blogs about our campaign to soften public attitudes towards welfare, so that political parties will feel less emboldened to implement further cuts, and will work towards improving the system going forward.

We’ve just finished our second pilot of the campaign. We learnt from our target audience and applied some behaviour change theory to our campaigning approach. Here’s seven things we’ve learned (in no particular order).

        

1. Be authentic

The public can tell … Read more

Shifting attitudes to welfare: Insights into our 'change audience'

This is the third in a series of blogs talking about Shelter’s campaign to change public attitudes towards welfare.

You may have read Paul’s blog recently on Shelter’s campaign to soften the – sometimes quite toxic – debate on welfare, so that any political party will feel less emboldened to implement further cuts, and will work to improve the system moving forward.

Paul touched upon the audience we’re targeting and why they’re important for the campaign, but I’m going to … Read more