Shifting attitudes to welfare: Insights into our 'change audience'

This is the third in a series of blogs talking about Shelter’s campaign to change public attitudes towards welfare.

You may have read Paul’s blog recently on Shelter’s campaign to soften the – sometimes quite toxic – debate on welfare, so that any political party will feel less emboldened to implement further cuts, and will work to improve the system moving forward.

Paul touched upon the audience we’re targeting and why they’re important for the campaign, but I’m going to … Read more